Carlos E. Martinez started his career at The Procter & Gamble Company (P&G), eventually leading innovation teams in Latin America, Europe, Asia and North America as Associate Director, R&D, for Oral Care and for Personal Care. During his tenure at P&G, he led cross functional teams in the development of formulation and consumer strategies to deliver superior products to market. He contributed to the success of more than 20 different brands across multiple categories. Some of the products Carlos worked on include Crest® toothpastes such as Whitening Plus Scope, Crest Vivid White, Crest ProHealth and Scope mouthwash.
Carlos is originally from Caracas, Venezuela but has made Ohio his home over the last 15 years. He currently splits his time between his family home in Cincinnati and SafeWhite’s Headquarters in Columbus, Ohio. He is a graduate of the University of Vermont’s Chemistry program.