Carlos Martinez Brings 20+ Years of Consumer Oral Care Expertise
COLUMBUS, Ohio, May 24, 2016 – SafeWhite, a Columbus-based company developing a novel teeth whitening technology, announced the addition of Carlos Martinez as Executive Vice President, Research and Development (R&D).
Martinez joins the company following a more than 20-year career at The Procter & Gamble Company (P&G). During his tenure at P&G, he was Associate Director, R&D, Oral Care and Personal Care, where he led the design, development and launch of Crest® toothpastes such as Whitening Plus Scope, Crest Vivid White, Crest ProHealth and Scope mouthwash, across multiple market geographies.
“Carlos brings a wealth of relevant experience to SafeWhite, complementing our talent and bolstering our capacity to develop and launch our unique whitening technology”, said Ray Shealy, CEO of SafeWhite. “He is a proven innovation leader in R&D, designing and bringing winning oral care products to market, and we are excited to welcome him to our world-class team.”
Martinez started his career at P&G and held numerous leadership positions around the world, leading innovation teams in Latin America, Europe, Asia and North America. He is known for growing business, brands, and creating a strong innovation culture.
“SafeWhite’s unique and patented technology whitens without the use of any type of peroxide, beyond anything available today” said Martinez. “In my 20+ years of developing oral care products, there have been very few true technology breakthroughs in the whitening space. I’m joining the team at an exciting, pivotal time as we bring to market another whitening technology innovation.”
SafeWhite is a Columbus-based company focused on developing dental coatings. The company’s first product, a teeth whitening cosmetic without the use of any type of peroxide, is a safe method of whitening the color of teeth. SafeWhite’s novel approach combines biocompatible adhesives and whiteners in a patented teeth whitening technology. SafeWhite has patents pending in over 40 countries and issued patents in the US, Australia, South Africa and China. For more information, visit www.safewhiteteeth.com