HaloSmile, the first product using SafeWhite’s technology, has been making its global debut at the IADR conference in London. The conference hosts thousands of researchers, dentists, large companies, distributors, and more from around the world. Positioned at the main entrance, the SafeWhite booth has drawn a crowd—and held them—throughout the show. The first product of its kind to contain no peroxide and provide an instantly whiter smile with no sensitivity has had spectators lined up in amazement to get a peek at the innovative technologies.



The international president of IADR stopped by to congratulate the SafeWhite team on an excellent exhibition. And many of the 5,000 visitors stop by the SafeWhite booth were stunned by how innovative this new product was in an industry where they felt like they’ve seen it all already. Most had questions about how it works, how it’s different, and when it will be available outside of the US—especially in the European and Asian markets.

For SafeWhite, IADR has been a smashing success as a number large, recognizable, global oral care brands stopped by—with their marketing and research and development teams—to show their interest in everything SafeWhite has accomplished.