After eight years of development, the first product to incorporate SafeWhite’s technology, HaloSmile, officially launched in April 2018. HaloSmile is a new way to get a whiter smile. It’s a unique formulation that creates a light and tasteless layer over the surface of the teeth—adding a white layer to cover stains rather than removing them with harsh chemicals. And just like makeup, it lasts a day and can be easily reapplied whenever.
A team of biomedical engineers, organic chemists, dentists, and marketers came together to solve problems and create a product that works.
“One of the things we really focused on is making sure we have a positive, delighted consumer. Part of this is educational,” said Ray Shealy, CEO.